I have spread Buddha Bar in my previous office and made surprising converts there. People who probably listen to nothing more than Hindi pop songs have taken BB to heart and there was a time when my CDs were ripped and listened to every morning in car - as they informed me. Infact one fellow told me he was so addicted his wife had threatened not to get into the car unless he changed the CD.
I love bringing music to the masses (sic).
In my next location I had managed to give people a liking and taste for soft rock.
Today I feel especially delighted. Sigur Ros one must agree is an acquired taste. My mom had written them off as kirtan types. Most of my frnds are luke warm towards them, either becuase they didnt really find it inspiring or didnt listen properly. However, the most serious person in this office known for his strict views and snubbing people in general for what he considers improper or dumb just called me up asking for the music. He described it as "sundar" - essentially, beautiful. I would have never expected his character to appreciate SR.
But, you never know with music.