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Brand Recall

This was a very interesting site I reached. Though there are no answers on it - only questions on which people have commented with answers, its an interesting set of questions, but wholly irrelevant to Indians.
Also, come to think of it, kind of irrelevant in most cases. So I tried to come up with some Indian ones for us.

If this brand was out of business, would you be sad? Would you care? Would it effect your way of life?

On an all-India level (note: foreign brands not included):
1. Reliance Power/ Mobile/ other stuff (not R retail)
2. Bajaj electricals/ autorickshaws/ scooters (not bikes)
3. Tata Salt (not the enterprise and other branches)
4. Hajmola
5. Medimix soaps
6. SHIP matches
7. Dabur Shikakai soap
8. Roohafza
9. Maruti
10. Liberty footwear
11. Luxor (pens)
12. Vicco (cream, bajradanti, anything as long as its Vicco)
13. B-Tex cream
14. Odomos
15. Tortoise mosquito repellent coils

Now since I am writing this, and that too kind of spur of the moment, its a little prejudiced (by my memory). Those are mostly brands/ names that I am 100% sure readers of this blog have'nt used in the past few yrs (except a few names), but the question remains, some people do. Would you care if these companies closed down? If one day you did not see a Vicco Turmeric ad in an old theater or see Ship Matchboxes at the paanwalla, would you feel bad?

I would, about some of them - definitely Hajmola for one!

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( 3 comments — Leave a comment )
4th Apr, 2008 17:22 (UTC)
Depends on usage..
..and also memorable advertising. Let's see now:
Reliance power does nothing for me..neither am I a customer, nor have I seen any advertising. Of the rest, I'd miss Hajmola, Rooh Afza and Odomos/Tortoise. Why? Cos I loved the Hajmola boys hostel ad that ran for like 25 years (Hajmola sir!!). Rooh Afza tastes delicious and has been a staple summer drink at home since childhood. Odomos-whatcha gonna do when there's no electricity, or you're outside somewhere around twilight?
Like in the article you linked- it's about either exemplary service/product quality, or a really memorable ad campaign like the Onida devil, or the Lalitaji series of ads for Surf detergent.

After all, SOMETHING's gotta work to remain on a person's radar!
7th Apr, 2008 07:51 (UTC)
Re: Depends on usage..
ummm Roohafza - theres some at home right now, as well as Hajmola. ;)
But i wouldnt mind if Odomos vanishes, or Surf or Onida. Sure the campaigns were nice, but I wouldnt really miss the brand/ product.
5th Apr, 2008 02:50 (UTC)
Well, at least this one of your readers has very recently used the first brand from your list. If Reliance closed down, I'd lose my remaining minutes on my India calling plan :-\

( 3 comments — Leave a comment )

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