January 29th, 2008

Marketing Economy

Is it surprising that the top 3 paying companies in the US are law firms? (Fortune)
Actually, apart from #4 spot, top 5 are law firms. they may not be the best places to work, but they sure do pay well. Secretaries included it seems.
Anyone hiring?

I like it that Adobe, Goldman Sachs, BCG, Cisco, Net Apps and some more make it to both the lists - best place to work as well as get paid.
However, all said and done, just how many of them continue the same pay structure or actually, work practices anywhere else apart from their main US offices?

Americans are very good at marketing. I have always noticed this. The smallest event and object can be framed and made in to the next wonder of the world if Americans can have it their way. The result is, we have seen the rise of the most popular culture in todays world. So we talk about their best companies and think thats it. I grant you, there are very few companies worth their while with head offices not in US, but there must be some companies out there in countries in Europe, Asia, Australia and Africa?! (De Beers anyone?)
When we talk movies - we talk Oscars. Okay, so hollywood is one of the largest entertainers around - but they have marketed themselves so well that even international films want to win that award - so much so that Cannes has been seen as many as the inroad to hollywood. Not the French movies (France did start movies by the way, and make nice peices once in a while nowadays - different and arty) no japanese movies (Gold standard for horror and humanity) but Hollywood. Well I guess if you market yourself well enough, thats where the moolah lies.

The point is, at the moment the world is geared towards money. And who makes it better than Marketeers?